Starbucks Tests Mobile Ordering
Starbucks is trialling a new mobile payments store at the company’s headquarters in Seattle, so customers needn't use their cash or card.
The Starbuck’s headquarters employs over 5,000 employees and customers have already been strongly encouraged to use the mobile ordering app.
Mobile orders will serve to facilitate a takeaway service through which customers can simply pick up their pre-ordered and paid for drinks from the window of a new store, designed specifically for this purpose.
This latest development follows hot on the heels of technology powerhouse, Amazon, who launched its Amazon Go stores in Seattle only last year.
The industry innovator created a grocery store without a checkout, which meant that the customer had to use their mobile device. Shoppers were advised to scan their mobile device with the Amazon Go app upon entering the store, with the company’s innovative ‘Just Walk Out’ technology keeping track of any items that were picked up.
A variety of proprietary technology, which currently remains undisclosed, automatically processes when products are taken or returned to the shelves. Customers who have purchased items from the shop are then charged via their amazon account.