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19 & 20 OCT 2022


3 Ways to Grow Your Restaurant’s Instagram Presence

To grow your restaurant’s Instagram presence can be pivotal for business. 30% of millennial diners will avoid a restaurant with a weak Instagram account. And, since millennials eat out 30% more than any other generation, that could equal huge losses for your business. Here are 3 strategies to implement right now:

1. Use Strategic Geotags

You probably know what a geotag is, even if you’re not familiar with the term. A geotag is simply a location tag that you can include with your Instagram posts. Consider geotags Instagram’s equivalent to a Facebook check-in.

Why use geotags?

Because posts that use a tagged location have 79% more engagement than posts that don’t!

Plus, when you tag your location, you provide a quick link where followers can see where you are on a map. They’ll also see previous customers’ posts that also used your geotag.

Engage with your guests

A benefit of geotags is you can easily find customers who have been to your restaurant. Remember how clicking on your geotag will pull up all your third-party posts with that tag? Check in to see what people said, and encourage further engagement.

You could:

  • Thank them for coming in
  • Compliment them on their choice of entree or cocktail
  • let them know about an upcoming event
  • Congratulate them on a birthday or anniversary
  • Ask if you can repost one of their photos on your own page. Most people will say yes!

 2. Reach out to local food influencers

Influencer marketing is huge, and it’s only getting bigger. Only 2% of influencer marketers plan on decreasing their budgets in 2019. That’s because 80% say influencer marketing is effective. And Instagram is the most effective platform for influencer marketing.

You don’t need a big marketing budget to convince influencers to create content that features your brand. They share dining experiences with their followers every day.

Offer influencers a free meal in exchange for exposure on their Instagram accounts. They get to create their content at no cost. You get access to their followers, building awareness for your restaurant and reaching a new audience. Everyone wins.

3. Put hashtags in the first comment

Rather than putting your hashtags in the caption of your photo, put them in the first comment on your post. You’ll still get the same exposure and engagement and it keeps your caption clean and concise. If they’re too long, people tend to skip over them.

The best approach? Experiment. Try posts with 9, 10, 11, 15, 20, 25…you get the idea. See what does well and what falls flat. If you have an Instagram business account, you’ll be able to see how many impressions you receive from hashtags. This will help you to establish whether your hashtag strategy works and if you need to switch it up.


Instagram provides some great tools to help businesses attract attention. These three basic techniques will increase your visibility and engagement. It’s also beneficial to learn from restaurants on Instagram that leverage it well.


Thanks to Social Hospitality for the article, for more information contact:

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