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9 & 10 NOV 2021

ExCeL LONDON

Full-Circle Mobile Marketing Vision 👀: Complete Analytics from Impression to Point of Sale

Apps are by far the best way for brands to reach out to their customers directly. Rather than wait for a consumer to seek out you with an outdated website search. Imagine if you had something to say to your best friend, but you had to wait for them to call you? Not very productive. Pick up the phone and reach out to the user’s waiting for your message.

Moment of Impression
A first impression is everything, especially in a business relationship. When you send a marketing message, the initial impact will make a lasting mark on the rest of the campaign’s value.


What does this mean for a brand?
Magic. Intrigue. Emotion. Brands need to wake up and smell the potential. With a high impact visual statement, the right words, and a timely delivery – a mobile marketing message can leave an impression that catapults a consumer into a sale.

Visualmatic™ is the mobile marketing process that gives apps the boost they need. The simple, and easy to use platform delivers messages with rich media, interactive buttons, and full measurement capabilities to monitor the ups and downs in a campaign. Choose who to send the message to with full filtering capabilities and layering. Want to send a message to all the users who have been to a competitor that month? Done. Looking to talk with younger users who shop in a specific area? We got you. Send to the people that matter most to your campaigns, and when they are in the best locations using geofencing. After the initial impression sends, the platform allows you to view the number of users that opened the message, and more specifically which users opened the message.

Let’s talk more about measurement
Once a user receives a message, what happens? There has to be some way to determine what they did with the message. Did they open the app, head to the website, visit the store location? How did the promotion affect their decisions? Visualmatic™ gives you those answers and more. Monitor the choices that a user makes after they receive the message. See where they go, and if they make the purchase or action intended.

Beyond the message
Visualmatic™ is more than just location-based messages and measuring their success. With the easy software merge into an app, the complete user life cycle and experience collects as easy to read data.

1. Monitor the foot traffic at store locations to determine where people frequent, and who needs help.
2. Geofence competitor locations and send messages to counter their promotions when users enter the area. 
3. Collect data on user behaviour and location events to use for campaign filtering.

The options are plentiful and powerful. A full circle marketing campaign that removes the need for third party services. Visualmatic™ fulfills the needs of brand mobile marketing campaigns, as well as working with OOH. Learn more at www.boardactive.com, and schedule your one on one demo today.

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