Co-founder and CEO
Making reality meet expectations: how digital leadership can help marketing campaigns reach the front line
In hospitality, every customer interaction is a reflection of your brand, and informed, engaged colleagues, are your best ambassadors. Yapster co-founder Rob Liddiard will discuss the role of ''''digital leadership'''' – making full use of
technology to communicate at scale - in reinforcing and building your brand perception at the front line and delivering even more effective sales and marketing campaigns.