Introducing a Consumer-Facing Loyalty & Payment Platform

Restaurant Tech Live blog post 1

The platform allows operators/retailers to build meaningful relationships with customers through cashless payment and reward and in turn, drive participation, average transaction value and frequency of visit. 

USER FEATURES 

 APP or card-based loyalty and payment  

 Pay, earn and redeem points with every transaction 

OPERATOR/RETAILER FEATURES 

 Complete design personalisation and feature customisation of platform, including customer segmentation and targeting. 

 Target consumers with multi-feature promotions tool including buy x and get next free, BOGOF, double points, link deals and % and £ discounts


 Communicate directly with customers and specific customer profiles through push notifications, SMS or e-mail alerts 

TECHNICAL SPECIFICATIONS 

 Real time reporting allowing for immediate access of valuable insight online 

 Ability to interface with 3rd party EPOS, PMS and Reservation systems 

 Cloud hosted solution, with ability to host on in-house infrastructure on request 

DON’T JUST TAKE OUR WORD FOR IT!

The Fire Restaurant launched the BlueRunner Loyalty Platform in 2013 and in the first 3 years increased:

 +23% SPEND OF LOYALTY CARD HOLDERS 

 +11% NUMBER OF TRANSACTIONS USING THE LOYALTY CARD 

 +10% AVERAGE YEARLY TRANSACTIONS PER LOYALTY CARD HOLDER 

Cecchini launched the Blue Runner loyalty platform in 2016 in all 3 of their venues: Ardrossan, Ayr and Prestwick and Jane Longworth, Office Manager for Cecchini Group had this to say:

“We have a very happy, simple and efficient relationship with the BlueRunner Solutions team. They're always happy to help, extremely approachable and we enjoy working with them. Introducing the loyalty platform has been beneficial for us on many fronts. Firstly, it’s allowed our customers to build up loyalty points which will in turn encourage them to return to us again and again. Secondly, from the enrolment process we have been able to gather data on our regular customers and use this to market our business towards these interested customers. And finally, we have been able to further build our brand and create awareness of Cecchini's, while also obtaining an increase in revenue through repeat transactions and higher average spend.”

BlueRunner Solutions 

www.bluerunnersolutions.com 

info@bluerunnersolutions.com

0208 944 2158

Twitter: https://twitter.com/BlueRunnerUK 

LinkedIn: www.linkedin.com/company-beta/10149206?pathWildcard=10149206