Carluccio’s announces partnership with ecommerce Platform BigCommerce
Keen to assert its digital dominance, nationwide Italian restaurant chain Carluccio’s has teamed up with BigCommerce in order to re-launch its website in a bid to strengthen its digital customer experience.
The chain’s Marketing Director, James Backhouse, believes the partnership will bring big rewards, saying he was looking for a website that "did the fundamentals really well – whilst also demonstrating the stories behind the brand and products, and linking seamlessly into e-commerce.
"To do this, we needed a platform that could strike the balance between traditional e-commerce and a content-rich website. This newly-launched site has definitely accomplished that’’, he went on to explain.
BigCommerce also can out on top due to its ability to integrate with wordpress.
''Our entire ecommerce platform is built to be open, working in tandem with best-in-class technologies, enabling us to deliver the best possible functionality and capabilities for our customers based on their unique requirements. By levering BigCommerce for WordPress, Carluccio’s has created an engaging, inspiring, story-driven site with embedded shopping intelligently incorporated throughout," Mark Adams, EMEA general manager at BigCommerce, explained.
Carluccio’s currently operates around 85 restaurants across the UK and Ireland, as well as 14 restaurants in Turkey and the Middle East.